SELECTED WORK

Projects Built to Solve Real Problems

Browse through real-world case studies showcasing custom backend architectures, high-scale WooCommerce stores, and scalable web applications.

Custom Wholesale E-commerce Platform
PHP / WooCommerce / API

Custom Wholesale E-commerce Platform

High-volume B2B wholesale extension for WooCommerce featuring custom tax handling, tiered bulk pricing, and ERP sync.

Challenge
The business needed a scalable product and order management workflow to handle wholesale pricing tiers and automated ERP order sync for 1,200+ retailers without slowing down their retail store.
Solution
Built a custom WooCommerce/PHP architecture with API-based integrations, multi-tier customer pricing matrix, and asynchronous background webhook dispatchers.
Role
Backend Development / WordPress Engineering
Stack
PHP • WooCommerce • MySQL • REST API
Business ERP & Analytics Dashboard
PHP / MySQL / JavaScript

Business ERP & Analytics Dashboard

Custom lightweight PHP backend dashboard for business metrics tracking, recurring billing automation, and user permission management.

Challenge
Heavy framework overhead was causing slow server execution and high cloud hosting bills for a fast-growing analytics SaaS startup.
Solution
Developed a custom lightweight PHP framework-less backend with optimized MySQL queries, user auth, Stripe Webhooks integration, and real-time subscription management.
Role
Lead PHP Engineer & Systems Architect
Stack
PHP 8 • MySQL • Stripe API • Vanilla JS
Enterprise WordPress Theme & Marketplace
WordPress / WooCommerce / Plugin

Enterprise WordPress Theme & Marketplace

Commercial WordPress corporate theme featuring custom block structures, schema markup, and speed scores above 95.

Challenge
Many commercial WordPress themes suffer from excessive plugin dependencies, slow page loads, and fragile page builders that break on updates.
Solution
Engineered a standalone, dependency-free corporate theme utilizing native WordPress Gutenberg blocks, clean Customizer options, and semantic HTML5.
Role
Theme Architect & Product Developer
Stack
WordPress • PHP • Gutenberg • CSS3
Custom PHP CRM & Client Portal
PHP / REST API / MySQL

Custom PHP CRM & Client Portal

Purpose-built CRM web application managing leads, automated email triggers, project milestones, and client invoicing.

Challenge
The agency was using 4 fragmented SaaS tools for client onboarding, invoice tracking, and support ticketing, leading to high recurring costs and lost data.
Solution
Created an all-in-one PHP web application unifying client contact history, Stripe invoices, ticket queues, and project file sharing into a single fast dashboard.
Role
Full-Stack PHP Developer
Stack
PHP • REST API • MySQL • AJAX

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